Salaams and Hello StyleExploras!

I hope you bought your tickets for the #HFWSA (Hijab Fashion Week South Africa)! An event not to be missed!

Here is more information and all of the questions I have been getting:

1. When is it?

13th and 14th May 2017

2. Where is it?

At the image Lifestyle Center, Fordsburg in Johannesburg where the Jimmy Killer Prawns is also located.
Here is the Google maps for directions on how to get there!
Image lifestyle Venue click me!

3. What time does it start:

between 2-5pm

4.What is it about?

Founder and coordinator Abashiya Achilles who is also the designer and owner of the "Fabulous in Hijab" modest wear brand,  maintains that the Hijab fashion week is not a new concept.

London had already seen many years of the ever successful  London modest fashion week #LMFW.

Having been in contact with the organizers, Abashiya then embarked on introducing a Hijab fashion week in Cape Town,  South Africa, her home town.

I cannot wait to meet her! She has been an absolute pleasure to liaise with, and is truly a remarkable person. 

After 5 successful years of the HFWSA, in Cape Town,  with exceptional growth each year. It will now be launched in Johannesburg on the 13 and 14th May 2017, at the image Lifestyle center in Fordsburg, in conjunction with Crescent Lifestyle. 

While it may not be a new concept,  it is an entirely new platform for emerging local modest wear designers and an opportunity to cater to the large and wide demands of Hijab or modest wearing Muslims. 

The HFWSA is set to gather some of the best local design talent in the modest industry as well as the who's who in the blogosphere of modest bloggers.. all in one event over 2 days. 

Taking place just days before the Islamic month of Ramadan, it will be the Eid shoppers delight to get their hands on these unique designs for Eid, prior to Ramadan, so focus can be maintained on the more important aspects such as ibaadah (prayer), fasting and charity. 
Designers contact details will also be made available to those in attendance requiring custom garments or wishing to purchase the runway designs. 

Fashion designers to exhibit: all names are clickable links so just tap on it and you can see more about that designer! It will take you to their Instagram page...no worries if you'd like to get back to reading the rest of this post.. Simply close the Instagram window. Designers are creating new items just for the HFWSA! So below is just a teaser of what designers have offered or are currently offering. 

Fabulous in Hijab

By: Abashiya Achilles

Creates gorgeous, classy garments, with modern cuts and with close attention to detail and quality. Expect your Fabulous in Hijab pieces to withstand the test of time! She plays with prints, colours and textures, and her garments always have comfort at its core. Love this brand❤️

Stylexplora  (that's Me! InshaAllah!also
check out @shopstylexplora)
By: Waseema Reyazuddin /Abdool Khader

My Online Souk

By: sisters Sabeena and Jehan

Is your online store for one stop shopping for those gorgeous outfits from a number of local designers. They bridge the gap between fashionable Muslimahs who love to shop designer pieces and the designers themselves. Having spoken to one of the sisters, I can say without a doubt...you will love shopping with them.

Shop style snap

By: Nazmeera Jeewa

Every ounce a fashion forward stylist, I am a fan of her personal style and ethos. This brand retails modest garments with modern cuts! With an eye for detail, this brand understands the needs of modern day Muslimahs and offers tomorrow's styles today!

Red Ruby Abayas

I am excited to see what Red Ruby has in store for us!

Adore by Adila

Gorgeous selection of kimonos, Luxe robes and modest wear. She is not afraid to play with textures, colours and prints. Her feed is a feast for the savvy fashionistas eyes. Cannot wait to see the beautiful range she will send down the runway.

Demure by S

Hails as a contemporary modest wear brand. Their page is a shoppers delight with kimonos, dresses and more. Creative use of prints and mix of fabrics make this brand one to follow.

Ruhee Collection

A contemporary modestwear extraordinaire. Their collection is a feast of gorgeous kimonos, Abayas for both ladies and little ones, as well as draped and flowy dresses and seperates. Attention to detail is prominent, with striking modern prints, lace, embroidery and a mixture of patterns and solid colours.

Bloggers to attend and cover the event. 


Stylexplora (you are here! :)- Waseema Abdool Khader... Yes! I will also be blogging about the HFWSA.

Veiled Beauty- Raeesa Sadik

Accountant by profession with a propensity for creating killer outfit combos, brilliant product reviews and great flatlays! So much more to her!
We have been friends for years and are yet to meet each other... We hope to do so at the HFWSA InshaAllah! Can't wait!

Style unboxed- Raeesa Essop

A newbie lifestyle, beauty and fashion blogger with a beautiful Instagram feed. Her product and fashion reviews though would have you think she's been doing this for a while... She's a natural!

Modest Isle- Soraya McKenzie

A beautiful mommy blogger with incredible style! Her blog and Instagram feed are uplifting and inspirational. Can't wait to see her take on the HFWSA. 

Cannot wait to meet everyone I have mentioned above and especially you guys!

6. What else can I expect? 

Fashion Shows featuring collections of the designers above. Feast your eyes on ready to wear garments for Eid and occasions. Styling advice, including Hijab styling and lots more... Fun evening out for ladies only. Alot is underwraps...  because we aim to surprise! All I can say is,  Donot miss it! I really want to meet you guys..

7. How do I buy tickets? 
You can purchase tickets from here >>>>>Web tickets

Tickets are R150 per day,  so R150 for the 13th and R150 for the 14th...if you book for both days.. It's R300... 

8.What happens to the proceeds? 
This is a fundraising event and to showcase modest fashion designers. 

9. I would like to model for the HFWSA, what do I do? 
Or aiishconcepts@gmail.com

But do so quickly as the spaces are filling up....

We are looking for ladies of any race or religion, in two categories. 
Category A: 18-35yrs,  1.64m in height and taller,and sizes small-medium
Category B: over 35 years any size and preferably 1.64m in height or taller. 

In your email, include the following :

1. Name,  Surname, cell number
2. Age,  
3. height, 
4. size 
5. a little paragraph or two about yourself and what you do. Occupation etc. 
6. a pic of yourself close up and full length. 

If you are successful,  we will let you know and call you for castings.  All model training will be provided, no experience necessary!  Just confidence and happy thoughts:)

Thanks dolls...don't forget to subscribe to my blog to get more stylexploring delivered to your inbox! :) 

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